Promoting a product, brand, or service as an advertisement on electronic mail is known as email marketing.It can be targeted to better the relationship between existing and prospective customers and a business.
Email marketing is cheaper than traditional mail marketing, since it does not incur printing or postage cost. And it can reach a wide audience in a short span of time – in a quick few seconds. However, email is not free, and an email marketing campaign involve different kinds of fees. Companies often require a full-time employee for this type of work.
However, amid these advantages, email marketing suffers from spam, which is the email marketing name for carpet bombing. These days, email services come integrated with spam filters to eliminate such emails from the inbox.
Your email marketing campaign must keep spam laws in mind. Avoid adult content spam, which is punishable under the CAN-SPAM Act. Moreover, your internet service administrator can temporarily block your email if they believe you are sending spam.